A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. In a way, a logo is the face of your company, the way you want the others to see you.
A well done image will help your business attract new costumers and will build loyalty among your clients. Your logo establishes your corporate identity and credibility. A professionally designed logo let your company name to be immediately recognizable.
After establishing your image, your goal is to increase consumer remembrance. An effective logo design can help your business to become a big name.
Your image will have much to do with how your customers think and feel about your business. Quality logos give your business an immediate air of professionalism. Even if your business is new or less established, a customer will often give the benefit of doubt to a company that looks professional.
Here are some important things that every logo must have.
Sometimes is tempting to have a design that looks really cool at the time but that can become outdated very fast. This leads to the logo being constantly changed and redesigned. To change a logo is not advised unless it is really necessary. It is only after consumers frequently see your logo that people may start to notice it. (Sometimes this is after you are already bored with it).
Frequently many new companies adopt logo styles that are very similar to everyone else's. Don't go overboard though; your designer should be sensitive to cultural norms. A really colorful design wouldn't do well in a funeral home. However, you should still seek for distinctiveness, so you can have the potential clients attention first.
Your logo must be appealing to those who aren't familiarized with your company. This means you have to test your logo. Show it to your customers or people on the street and see what they think. Ask them what emotions it evokes in them.
No matter what you do, if people don't understand your logo, or they have the wrong impression of what you do, then it will be ineffective. Who are you trying to target? Where are you going to be displaying your logo other than your web site? Will it be on your letterhead, business cards or auto signs? Does your logo put out the same message no matter where it is displayed?
A logo has to be simple and clean, yet easy for the sub-conscious mind to remember. Complex logos combined with ten colors are attracting, but not practical at all. The cost of printing a logo with more than 5 colors will be much more expensive than one with 3 colors.
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